Marketing

Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Retail

Rethinking Retail: The Hidden Costs of Self-Checkout Technology

June 11, 2025 • 10 min listen
Wharton associate professor of operations, information and decisions explores how self-checkout technology is reshaping retail.

The Latest

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The Growth Dilemma | Annie Wilson

June 10, 2025 • 14 min listen
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Outsourcing vs. Offshoring: Why Consumers Push Back on Jobs Sent Abroad

May 20, 2025 • 5 min read
Logo for "Wharton Business Daily" featuring the Wharton School''s emblem and a city skyline with radio waves. Text reads "The Wharton School of the University of Pennsylvania."
Marketing

Marketing, Media, and the Future of Women’s Professional Sports

May 14, 2025 • 8 min listen
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Technology

‘Crypto Creep’: A New Report Shows Rising Consumer Confidence

May 13, 2025 • 5 min read

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What Makes Virtual Influencers Effective?

May 9, 2025 • 12 min listen
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How Consumers Perceive Layoffs: Offshoring vs. Automation

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March 27, 2025 • 9 min read
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
Marketing

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

March 26, 2025 • 26 min listen
Text reading "Marketing Matters" over a vintage microphone graphic, with "The Wharton School of the University of Pennsylvania" below.
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Ryan Heuser, SVP of Experiential for Liquid Death

March 19, 2025 • 20 min listen
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March 18, 2025 • 4 min read

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